Influencer marketing, minus the theatre
Delivering ROIover vanitymetrics.
We find the YouTube creators whose viewers actually buy what you sell, put every deal in writing, check the video before it airs, and tell you what it really did.
A million followers is a so-called audience.
We'd rather find you forty thousand of the right ones.
Big numbers are easy to buy and lovely to brag about. They just aren't always the people reaching for your product. So we start with what a channel actually makes, who actually watches it and which brands already trust it, and work forwards from there.
Four steps. Zero dashboards.
No login to remember, no tutorial to sit through, no tab you'll forget to check. You brief us, we run it, and everything that matters arrives by email.
Brief
Tell us what you sell and who should buy it. One form, about five minutes.
Shortlist
We pick creators whose content, audience and sponsors fit, and tell you why each one made the cut.
Deal
Every creator signs a written deal: the brief, the price, the dates. Nobody improvises.
Report
We check the video before it airs, track it once it's live, and report what it actually did.
Most agencies start with a list. We start with the evidence.
Creators aren't isolated profiles. They sit inside a web of categories, audiences, sponsorships and brands. We read the web, not the follower count.
Where we startCreatorChannels beyond the obvious shortlist.
CategoryWhether the content fits the brief you gave us.
AudienceWho watches, from YouTube Analytics once a creator connects.
SponsorshipBrands already in the creator’s videos.
Where we finishBrandWhere your brief and the right creator meet.
“Evidence, not vanity.”
The robots dig. You approve every deal.
Software and AI do the legwork: finding channels, reading recent uploads and the sponsors in them, drafting outreach, and answering routine replies within limits we set.
A person at SoCalledSocial approves the first message to every creator, and commercial, compliance and reputational calls stay with people.
YOU APPROVE EVERY DEAL.Brands choose who. Creators choose whether. Nothing goes ahead without a yes in writing.
For creators
Your prices. Your call. Our paperwork.
We're invite-only, so if you're reading this, you were probably invited. There is no account to create and no dashboard to babysit. You accept our Creator Agreement through a personal link, set your prices, and connect your YouTube channel through Google. The connection is read-only. After that, deals arrive by email, each one in writing, and you say yes or no.
- Your prices
- You set them, they include our 20% platform fee, and you can change them any time.
- Getting paid
- Half within 24 hours of your video being approved, the rest 30 days after it goes live.
- Sending your video
- Reply to the deal email with the link. That's the whole upload process.
Connecting your YouTube channel, in plain English.
- What we read
- Your channel details (name, subscriber and video counts) and your YouTube Analytics: views, watch time, and audience age, gender and country, as aggregated by YouTube.
- Why
- To confirm the channel is yours, to show brands an accurate profile, and to report each sponsored campaign's results to the brand that paid for it.
- What we never do
- Post, edit or delete anything on your channel, or access your earnings.
- Your control
- Disconnect at any time from your Google Account's security settings, or by emailing nawaz@socalledsocial.com. Data from a disconnected channel is deleted within 7 days, and nothing is kept more than 30 days without being refreshed.
Full details are in our Privacy Policy.
For brands
Stop scrolling for influencers. Start hearing from the right ones.
Tell us what you're trying to sell. We'll come back with the creators worth talking to, and why. By email, naturally.