Discover
Find relevant creators beyond the obvious shortlist.
↗
Start a campaign INFLUENCER MARKETING, REBUILT
Your next creator is probably already talking about your category.
SoCalledSocial finds the creators worth working with, uncovers the commercial signals around them, and turns that intelligence into campaigns.
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CREATOR SIGNALcategory relevanceACTIVE
COMMERCIAL SIGNALsponsorship contextFOUND
THE CREATOR IS THE SURFACE.
THE SIGNAL IS THE OPPORTUNITY.
THE SIGNAL IS THE OPPORTUNITY.
CREATOR×AUDIENCE×SPONSORSHIP×BRAND×OUTCOME
THE OLD WAY
Influencer marketing became a full-time job.
Find creators. Check relevance. Find contact details. Research past sponsorships. Write outreach. Follow up. Keep the spreadsheet alive.
A marketing team shouldn't need ten tabs and three spreadsheets to work with five creators.
YouTube search ×
Creator shortlist.xlsx ×
Gmail — 42 drafts ×
Sponsorship research ×
Creator profile ×
SO
WHAT
DOES?
WHAT
DOES?
THE NEW WAY
We turn the chaos into a system.
One operating layer for the research, qualification, matching and outreach that sits between a brand brief and a real creator relationship.
Qualify
Evaluate audience, category, content and commercial fit.
↗Understand
Surface sponsorship history and the brands around a creator.
↗Match
Connect the brief with the creators that make sense.
↗Activate
Draft focused async outreach for human approval.
↗Launch
Move approved matches into real campaigns.
↗THE DIFFERENCE
Most agencies start with a list of influencers.
We start with intelligence.
Creators are not isolated profiles. They sit inside a web of categories, audiences, sponsorships, brands and signals.
SCINTELLIGENCE
CREATOR
DISCOVERY
DISCOVERY
AUDIENCE
FIT
FIT
SPONSORSHIP
EVIDENCE
EVIDENCE
BRAND
OPPORTUNITY
OPPORTUNITY
WHAT WE ACTUALLY LOOK AT
The profile is only the beginning.
CREATOR INTELLIGENCE
Who is already talking about the problem you solve?
CONTENT FITHIGH
COMMERCIAL SIGNALFOUND
BRAND CONTEXTRELEVANT
Illustrative interface — not a live creator record.
THE ENGINE
AI does the digging.
Humans make the call.
AI handles repetitive research, qualification, matching, drafting and classification.
Humans retain control over material commercial, compliance and reputational decisions.
HUMAN APPROVAL. ALWAYS.FOR BRANDS
Stop searching for influencers.
Start finding opportunities.
Tell us what you're trying to sell. We'll show you the creators worth talking to.
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